What your business needs from you, with Lucía Horvilleur

Hello, listeners of Empresaria Nómada! I’m Sofía Mateo, and today I bring you an episode that I consider a must for any entrepreneur. On this occasion, I have the honor of talking with Lucía Horvilleur, a multi-entrepreneur, expert in communication, strategic marketing and business development. Lucia shares her journey, from closing her first company due to an imbalance in her life, to helping other entrepreneurs lead their businesses with focus, security and control. This interview is full of valuable insights into what your business really needs from you. We will explore how to create businesses aligned with your personal values that are not only successful, but also allow you to live a happy and balanced life. Lucia and I will dive into how the concept of success can be subjective and personal, away from social conventions. We will discuss the importance of facing fears, the challenges of leaving behind the employee mentality to adopt that of a CEO, and how truly knowing your customer can transform your business. Lucia shares her personal experience, including her difficult decision to quit a conventionally successful job to pursue her true passion and freedom. In addition, we will address critical topics such as managing failure and the importance of mental health and self-care in the journey of entrepreneurship. This conversation is an invitation to reflect on your own motivations, your relationship with money, and what really drives you and makes you happy as an entrepreneur. If you find yourself at a crossroads, seeking clarity on your entrepreneurial journey, or simply want to be inspired by a story of transformation and true success, this episode of **Empresaria Nómada** is for you. Don’t miss this talk full of honesty, insights and practical strategies for leading a thriving and balanced business. Remember, you can find me on Instagram to get to know my more personal life at @soySofiaMateo or by writing me through my agency contact form. I look forward to your comments and ratings! See you in the next episode, see you later!

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